360 | Serving Diverse Buyers With a Smarter Media Mix | with Christine Monaghan

Update: 2025-12-15

Description

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.

In This Conversation We Discuss:

[00:00 ] Intro
[00:33 ] Sponsor: Taboola
[01:49 ] Building brands through storytelling
[04:34 ] Tracing the roots of storytelling
[06:23 ] Sponsor: Next Insurance
[07:36 ] Evaluating early-stage customer signals
[10:09 ] Testing assumptions about customers
[12:22 ] Callouts
[12:32 ] Surveying customers to validate assumptions
[14:55 ] Leveraging insights to improve messaging
[18:15 ] Testing media to find what converts
[21:28 ] Sponsor: Electric Eye
[22:33 ] Sponsor: Freight Right
[24:36 ] Connecting blogs to nurture discovery
[27:15 ] Targeting platforms where customers exist
[28:58 ] Optimizing ads for long-term growth
[34:48 ] Understanding top-of-funnel users

Resources:

Subscribe to Honest Ecommerce on Youtube
The modern way to drink milk almondcow.co/
Follow Christine Monaghan linkedin.com/in/christine-monaghan
Reach your best audience at the lowest cost! discover.taboola.com/honest/
Easy, affordable coverage that grows with your business nextinsurance.com/honest/
Schedule an intro call with one of our experts electriceye.io/connect
Turn your domestic business into an international business freightright.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!